Brightens Platinum & Silver Highlights Cleans gently and leaves a brilliant shine Extends the life of color treatments with natural sunflower extract, a UV filter, and a balanced pH Easily washed out with another shampoo. Plant-based - No animal ingredients- No animal testing- Low detergent, extra mild formula Formulated and made in California
Description: The Platinum Shampoo highlights cool tones in blonde, silver, and platinum hair. It uses a blue malva flower extract and behaves in a similar way to a traditional bluing agent. It covers unwanted yellow hues, and makes gray hair appear brighter, shinier, and more silver in appearance. This color effect will become more pronounced with continued use and, if you no longer desire this effect, it's easily washed out with another shampoo.
Directions: Apply to wet hair, massage gently and rinse thoroughly
- Organic Aloe Vera - Organic olive oil - Coco-glucoside: natural surfactant derived from the coconut, with softening properties - Perfume of natural and vegetable origin - All packaging is entirely recyclable
- It thoroughly cleanses and refreshes the hair - For an intensely soft & smooth hair feeling all day long, from roots to tips - Contains no silicon or artificial colors - Ideal for normal hair.