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Launched by Etat Libre D'Orange in 2018 I Am Trash Les Fleurs Du Dechet uses upcycled ingredients to create a beautiful fragrance while working to protect the planet. Atlas cedar, akigalawood, and sandalwood combine to give the fragrance a warm earthiness that is softened by notes of delicate rose. Notes of bitter orange, gariguette strawberry, and apple provide bright and refreshing sweetness.

Created in partnership with the award-winning creative network Ogilvy Paris, ‘I Am Trash’ (or in French Les Fleurs Du Dechet) is the first luxury perfume created by Upcycling, using the trashed ingredients to create something truly beautiful. More specifically, by using exhausted rose petals, already distilled sandalwood chips, and even leftover apples from the food industry to create the most beautiful fruity, floral, and woody blend, a most wanted scent made from the unwanted. Noisy and disruptive, but ultimately functional.

Givaudan, Ogilvy, and Etat Libre d’Orange have created a three-fold company in the service of Mother Nature, to offer her a bouquet of forgiveness and let everyone know – loudly and quickly – that soon it will be too late. Dear world: Do not throw anything away because at the bottom of our trash lies the fermented distillation of great love. The garbage trucks hold flowers that can still bleed, the peels and rinds that can still give. The noxious exhalations have honey notes that can merge with the earth.

  

Olfactory pyramid:

Top notes: Apple Essence upcycling, Bitter Orange upcycling, Green Tangerine upcycling

Heart notes: Rose Absolute upcycling, Iso E Super upcycling, Gariguette Strawberry upcycling

Base notes: Cedarwood Atlas upcycling, Sandalore upcycling, Akigalawood upcycling

    

Directions: For long-lasting effects, fragrance should be applied to the body`s pulse points. These include the wrist, behind the ear, the crease of your arm and knee, and the base of your throat. Pulse points give off more body heat as this is where blood vessels are closest to the skin.

   

Ingredients: ALCOHOL DENAT., PARFUM (FRAGRANCE), AQUA (WATER), ETHYLHEXYL METHOXYCINNAMATE, BUTYL METHOXYDIBENZOYLMETHANE, ETHYLHEXYL SALICYLATE, LIMONENE, CITRONELLOL, CITRAL, GERANIOL, LINALOOL, BENZYL BENZOATE. 

SKU016299

Data sheet

Country
France
Color
Blue
Clear
Red
White
Application area
Body
Skin type
All Skin Types
Benefits
Refreshing

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