Wilkinson

American Safety Razor`s Wilkinson Sword is a brand name for companies that make gardening tools and razors. Wilkinson Sword's origins are in the manufacture of swords, made in Shotley Bridge, County Durham in England.
Wilkinson Sword introduced stainless steel razor blades and soon the company's blades made rapid gains in shares of the market, because one blade, though somewhat more expensive, could be used for a week. The earlier carbon steel razor blades rusted quickly enough that many people used a new blade each day. So, although Wilkinson gained a larger percentage of the market, the demand for razor blades declined to approximately fourteen percent of its previous level. This introduction gave Wilkinson a substantive market share and previous market leaders quickly responded by introducing their stainless blades.