St. James of London

It was the dawning of a new era in 1953 when all of Great Britain had raised itself up from the ruins of the Second World War and a newly crowned young Queen symbolized peace and prosperity. This time gave way to much progress, innovation, and a new way of life, one of euphoria and confidence. It was in this watershed year the St James of London brand of all-natural men’s grooming products premiered, bringing to light a higher level of shaving regimen for men.

In the fall of 2013 and after a decade-long dormancy, the St James of London brand was acquired by a private owner. It was during this time the now privately-held brand resurrected itself and re-launched in 2014 with new, modern fragrances using the same original formulas from 1953. They continue to make products in small batches to ensure perfect quality & consistency. Today, St James of London graces the shelves of the world’s best haberdashers, barbershops and resorts and are considered to be among the best shaving and fragrance products in the world.