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Aqua Velva

Aqua Velva is a line of grooming products for men. Its best known product is the Ice Blue® aftershave introduced in 1917 by the JB Williams Company. The scent of Aqua Velva has stood for masculinity, strength and attraction for generations. In the dopp kits of America’s military men and the lockers of our most iconic athletes, Aqua Velva completes a clean shave with a scent that’s long remembered. There’s always been something about an Aqua Velva man.