Living Proof

- Enhances natural wavy texture and boosts shine

- Adds body and fullness to air-dried styles

- Saves styling time with in-shower use

- Controls flyaways

- For straight or wavy hair

- Safe for color and chemically treated hair

- Cruelty-free

- Free of silicones, parabens, phthalates, and gluten 

- Made in USA

- All-day hold and shine

- Touchable, flake-free finish

- Won't dampen or deflate your style

- Provides humidity protection

- Heat protection up to 410°F/210°C 

- Made in USA

- Sets, styles, and finishes damp or dry hair

- Delivers flexible, touchable control

- Brushable, layer-able, and reworkable

- Heat protection up to 410°F/210°C

- Made in USA

- Removes dirt sweat, oil, pollution, and product buildup

- Lather gently yet effectively cleanses

- Does not over-dry strands

- Adds 68% more shine

- Leaves 3x stronger with one wash

- Made in USA

- Conditions and nourishes

- Effectively blocks humidity

- Leaves hair noticeably smoother

- Repairs surface damage for healthier-looking hair

- Reduces damage from thermal and environmental aggressors

- Strengthens and detangles strands

- Helps prevent the formation of new split ends 

- Made in USA

- Removes dirt sweat, oil, pollution, product buildup

- Lather gently yet effectively cleanses

- Does not over-dry strands

- Blocks humidity

- Leaves hair noticeably smoother 

- Made in USA

- Lightweight conditioning

- Helps hair look naturally fuller

- Gentle detangling

- Keeps hair cleaner, longer

- Made in USA

- Gently cleanses and removes residue

- Helps hair looks thicker, fuller

- Keeps hair cleaner, longer

- Ideal for fine, flat hair

- Made in USA

- Improves manageability and controls frizz

- 3x stronger with one wash

- Adds 68% more shine

- Reduces flyaways and static charge

- Strengthens and detangles strands

- Helps prevent the formation of new split ends

- Reduces the damage from thermal and environmental aggressors

- Made in USA 

- Eliminates frizz

- Adds softness, smoothness, and shine

- Replenishes hair’s natural oils

- Refreshes dull hair in-between shampoos

- Provides UV and static protection

- Made in USA

- Provides lift at the roots

- Delivers a volume boost 

- Creates natural, touchable styles

- Heat protection up to 410°F/210°C

- Made in USA

- Lightweight conditioning

- Gentle detangling

- Paraben free

- Made in USA

- Sets, styles, and finishes damp or dry hair

- Delivers flexible, touchable control

- Brushable, layer-able, and reworkable

- Heat protection up to 410°F/210°C

- Made in USA

- Weightlessly blocks humidity

- Smooths hair strands

- Nourishes and conditions

- Made in USA

- Leaves hair noticeably smoother 

- Repairs surface damage 

- Protects against thermal and environmental aggressors

- Strengthens and detangles strands

- Conditions and nourishes

- Effectively blocks humidity

- Helps prevent the formation of new split ends 

- Safe for color or chemically treated hair

- Made in the USA 

- Delivers instant and long-lasting volume and texture

- Heat protection up to 410° F/210° C

- Color safe

- Safe for chemically treated hair

- Lightly absorbs oil to extend the life of your look

- Instantly transforms fine, flat, or thin hair

- Works on dry hair so you can use it anytime

- Cruelty free and vegan

- Made in USA

- A creamy shampoo for color-treated hair

- Gently cleanses and nourishes hair

- Prevents color fading

- Enhances natural shine

- Protects hair against UV hard water and damage

- Minimizes damage from wet combing

- Reduces brassiness and maintains rich tone

- Color-safe

- Free of sulfate, silicone, paraben and phthalate

- Made in USA

- Creates instant volume and texture on dry hair

- Flexible and revivable hold

- Leaves hair effortlessly finished

- Made in USA